Historical Development of Nursing Timeline Essay

The science of nursing has come a long way since the days of when the art of nursing was passed on to other nurses through education of skills and tasks. Through the development of nursing theories, the science of nursing has changed and grown. Nursing theories were developed to help standardize care and to help create a base of knowledge so that nursing would be recognized as a profession. There have been many theorists who have played an integral part in the growth of the profession of nursing, which include, Florence Nightingale, Hildegard Peplau, Virginia Henderson, Dorothea Orem, and Jean Watson to name a few. As theories developed, it helped to shape nursing as a profession as well. As the profession continued to evolve and grow, it received many influences from other disciplines as well, such as philosophy, social science, religion, education, and anthropology. The history of nursing began with Florence Nightingale and the way she viewed nursing and nurses. She was a pioneer f or nursing theories. According to George (2011), Nightingale created the first theory, which was created in 1859 by her book Notes on Nursing, by understanding how the environment of the patient and their health were affected by that environment. She believed that the environment was important for people to heal, and that manipulation of that environment was important. George (2011), states that Nightingale focused on people’s nutrition, the proper way to dispose of sewage, and how the lighting and ventilation would help people. This was just the beginning of how theories began. For many decades, Nightingale’s theory guided nursing practice. Not until the 1950s at the Columbia University, where the students there were developing nursing theories, was there a shift in nursing theories. Some of the theorists during this time were Peplau, Henderson, Hall, and Abdellah. According to George (2011), many of the  theories of this time were based on the biomedical model, and were focused on what the nurse and what they do. This sparked the need to have nurses more highly educated. This also led to the next wave of nursing education. Alligood (2014) states that towards the 1950s the diploma nurse began to phase out and that more nursing programs were opening in colleges and universities, which had more research and curriculum focus. By having higher educated nurses, it showed that research became the way to increase nursing knowledge. The 1960s continued to demonstrate how nursing theories were changing. According to George (2011), the nurse and patient relationship became more the focus of theoretical thinking as opposed to the problem and need of the patient way of thinking. George (2011) also states that the same theorists from the 1950s that were developing theories went to Yale school to become staff there. This decade also showed a change in the education of nursing. George (2011) continues on to state that the American Nurses Association recommended that there be two levels of education, the baccalaureate level, and the associate level nurses. During this decade the theorists to note were, Henderson, Orlando, and Wiedenbach. According to George (2011), Henderson â€Å"defined nursing as doing for others what they lack the strength, will, or knowledge to do for themselves† (p. 25). This shows how nursing began, and continues today. Walker and Avant (2011) state that Orlando and Widenbach’s theories focused on the nurse-patient relationship. In the next decade, according to George (2011), is when many nursing theories were presented and revised, and that this is when the National League for Nursing first implemented the requirement for nursing schools to have conceptual framework to be even accredited. Alligood (2014) states that this decade is when doctoral degrees for nurses should actually be in nursing. Rogers, Orem, and Watson are some of the theorists that contributed to the science of nursing in this decade. According to George (2011), Rogers believed that a person and the environment are integral to each other, and the person is seen as the whole instead of the collection of the parts. George (2011) states that Orem had identified three areas of self-deficit in patients and that nursing were able to provide fully, partially, or supportive in the three areas that the patient needed. Lastly George (2011) describes Watson’s theory and how nursing is viewed as taking care of people through science. The 1980s and 1990s continued to show growth and development of nursing theories. Many of the theories of the 1980s were being revised. According to George (2011) in the 1990s is when middle theories began to guide nursing and the introduction of evidence-based practice. This paved the way to how research helps to guide nursing in the science. Nursing has grown since Nightingale first introduced her theory. It has evolved from an art and discipline, into a science and a profession. Barrett (2002) states that the best efforts toward discovering the truth, best represents science and scientific knowledge, and that it is evolving, subject to revision, is open-ended, and creates changes in ideas. Barrett (2002) goes on to state, â€Å"research is how we create science.† This goes to show that nursing is a profession, in that nursing is in a constant state of research and using that research to create better outcomes. According to Barrett (2002), the knowledge that is gained for nursing science is done through nursing research. Alligood (2014) states that in order for new knowledge to be obtained in nursing, it is paramount that theories and research continue to be important. It is through the continuous creation and revision of theories, and evidence through research that continue to shape nursing as a profession. The nursing profession is one that draws many influences from other disciplines as well, such as philosophy, religion, education, anthropology, the social sciences and psychology. Nurses use philosophy almost on a daily basis, the quest for more wisdom. The nurse’s desire to want to understand patients and how their environment, social interactions, and choices affect their health. Wanting to understand more and grow nursing, theorist use the basis of philosophy to gain more knowledge. Religion is another influence in nursing that allows nurses to connect with patients on a spiritual level and to help guide ethical choices and to be a patient advocate. Nursing places nurses in the lifelong student position as well. It is a profession where education is continuous, and it allows nurses to become educators as well. Anthropology and nursing are intertwined and have much in common due to both fields focus on the health and illness of human beings (DeSantis, 1994). Nursing is influenced by social science and psychology as well. It is through social science that  nurses can deliver culturally competent care, from the understanding of people and society. Psychology helps guide nurses in to better understanding the human psyche, and how the mind and behavior affect people and their health. The nursing profession has grown since Nightingale first introduced her theory. Since then, nursing theorist have been working on providing evidence-based practice to help guide the profession of nursing through research and studies. It is through the creation of these theories that helped pave the way for nursing science to become a profession. In addition, the influence of the many different sciences and their disciplines also contributed to the science of nursing. References Alligood, M. R. (2014). Nursing theory: Utilization & application. Maryland Heights, MO: Mosby-Elsevier. Barrett, E. A. (2002). What is nursing science? Nursing Science Quarterly, 15(1), 51-60. DeSantis, L. (1994). Making anthropology clinically relevant to nursing care. Journal of Advanced Nursing, 20(0), 707-715. George, J. B. (2011). Nursing theories the base for professional nursing practice (6th ed.). Upper Saddle River, NJ: Pearson. Karnick, P. M. (2014). The elusive profession called nursing. Nursing Science Quarterly, 27(4), 292-293. doi:10.1177/0894318414546422 Walker, L. O., & Avant, K. C. (2011). Strategies for theory construction in nursing (5th ed.). Upper Saddle River, NJ: Prentice Hall.

Criminalistics Essay

Jennifer Humphrey Criminalistics Individual Work Week 3 1. Name two synthetic opiates and describe the purpose for which each is typically used. * Methadone is perhaps the best known synthesized opiate. A person that receives periodic doses of methadone would not get high if he/she then took heroin or morphine. It’s purpose is to eliminate an addicts desire for heroin, with minimal side effects. Mainly, heroin addicts receive methadone to reduce or prevent future heroin use.Some physicians also prescribe methadone for pain relief. * Oxycontin’s active ingredient is oxycodone, which is a synthetic drug closely related to morphine and heroin in its chemical structure. Oxycontin is an analgesic that has affects similar to those of heroin. Used to treat chronic pain. 2. What is a hallucinogen? Name three commonly used hallucinogens. Hallucinogens are drugs that can cause marked alterations in normal thought processes, perceptions and moods.Three commonly used hallucinogens are LSD, PCP, and Marijuana. 3. What is stimulant? Name two widely used stimulants, A stimulant is a drug that is used to stimulate, or speed up the central nervous system. Cocaine and methamphetamines (ICE) 4. What is crack and how is it produced? A particularly potent form of cocaine produced by mixing cocaine and baking soda and then water, and then heated, resulting in a solution. The material us then broken into tiny chunks that dealers melt as crack rocks.Crack gives a greater euphoria. 5. What is the difference between a screening test and a confirmation test? A screening test is a preliminary test used to reduce the number of possibility identities of an unknown substance. A confirmation test is a single test that specifically identifies a substance. References Saferstein, 2009, pages 286-287 Saferstein, 2009, pages 287-290 Saferstein, 2009, page 293-295 Saferstein, 2009, page 295 Saferstein, 2009, page 303

Macy's short-term debt and shareholder's equity Essay

Macy's short-term debt and shareholder's equity - Essay Example The short-term debt however, declined from $1,103 in 2012 to $124 in February 2nd 2013. This shows a decline by $979. This is due to a decline in the company’s desire for short-term financing (Kline 87). It is also important to check on the financial health of Macy’s Inc. due to the short-term debt. This is done with reference to the cash and cash equivalents of Macy’s. The cash and cash equivalents were on the rise from $1,464 in 2011 to $2,827 in 2012. Thus, the company was in perfect financial position since it could repay the debt from its cash and cash equivalents. The financial health of Macy’s Inc. is evident through increase of short-term debt from the year 2011 to 2012. In the year 2013, the cash and cash equivalents reduced to $1,836. The financial health was also good since the cash and cash equivalents exceeded the short-term debt (Stickney & Weil 69). In the case of shareholders equity, there was a slight increase from $5,530 in 2011 to $5,933 in 2012. It further increased to $6,051 in 2013. The ordinary and preference shares are provided by the shareholders and they run the company in their shareholding capacity. The shares form a part of liability to the company in the form of capital. Therefore, shareholders equity is rising all through but the health of the company is also good since the total assets are more than the shareholders equity. In general, the company has a good financial performance (Khan

A Rationale for Integrating Arts in Education Essay

A Rationale for Integrating Arts in Education - Essay Example What makes this approach simultaneously traditional and revolutionary in nature is that it proposes a wider sense of self-development and expression of being in human nature and the conception of self than is traditionally permitted in institutions focused on discipline and social control of large and diverse masses of students who must be managed efficiently and coerced into behavioral patterns. The possibility exists that the â€Å"discipline and punish† mentality operating overtly and subtly in academic institutions publicly and privately may be more related to social hierarchies, engrained power structures, systems of status, and the needs of capitalist production facilities than a genuine valuing of the human being as a unique and free individual, as the work of the French Philosopher Michel Foucault suggested. If in recognizing this deeply engrained structural bias, educators feel the need for systemic reform in education institutions, one possible methodology to impleme nt on a theoretical basis in managing educational institutions is an Integrated Arts approach. This methodology relates also to extensive research in Humanistic and Integral psychology, which additionally posit a fundamental paradigm change in education that represents a broader and multi-dimensional conception of the human being and the respect for the essential freedom of human life found in Natural Law and Human Rights theories. Critical to the success of the Integral Arts approach is the cultivation of creativity in all aspects of life, problem solving, learning, and self-development. Encouraging Learning Styles and Multiple Perspectives Public institutions in a democratic and egalitarian society should be tasked with protecting the interests of all of society’s members equally. In education, this should fundamentally apply to serving the needs of all students equally. It can be further argued that the ranking, grading, evaluation of students, and distribution of grades o perates on a standardized model that contains both cultural biases and discrimination against students who have different learning styles or forms of self-expression. Integrated Arts methodologies in education management can theoretically eradicate these engrained structural biases by eliminating or changing the way students are tested, â€Å"valued†, promoted, etc. As Gallas (1991) wrote in â€Å"Arts as epistemology: Enabling children to know what they know,† â€Å"they [the students} will show you what they know and how they learn best, and often that is not the teachers way.† (Gallas, 1991) In forcing the students to conform on a fundamental level to the authority and rules of the class, a type of bias in education may arise that teachers and educators should address through education theory. An Integral Arts approach is designed to address this bias by de-emphasizing the authority structures that are presented in traditional models of classroom

Principles of Health and Social Care Practice Essay

Principles of Health and Social Care Practice - Essay Example This paper discusses that  there is also a need to respect the choice of clients. Sometimes making choices can be quite hard especially when the choices are limited. Healthcare workers should ensure that when clients need to make choices over matters that affect them, the choices available to them are enough not to cause agony on what course of action the clients will take.   For instance, healthcare settings should be structured in a manner that can allow clients with restricted mobility access to areas that they need to. Furthermore, respecting the confidentiality of clients is very significant as clients trust healthcare workers to do that. Breaching this trust will catastrophically affect the healthcare worker-patient relationship.This research declares that  giving a client all the relevant information concerning his/her treatment brings more satisfaction and happiness to the client because the client can make choices based on the information that he/she receives. Through the person-centred approach, the patient is able to easily approach the service provider.  This approach encourages the service provider and the client to work as team. In this manner, the provider is able to meet the client needs effectively while respecting their individuality. This approach makes it possible for a provider to be more specific in addressing the needs of a client.  The patient also feels more responsible and thus he/she is likely to take measures to â€Å"engage in treatment decisions, feel supported to make behavioural changes and empowered to self manage†.

Building Trust in your Leadership Among your Subordinates Research Paper - 1

Building Trust in your Leadership Among your Subordinates - Research Paper Example Leaders must make their weight considered by example and the implanting of assertiveness in their subordinates. The definitive evaluation of the success of leaders is when their prominence is considered by the accomplishment of the ones they lead. Therefore, a leader should not enforce power, since superiority in itself can not at all make a boss (Saunders, 2008). This paper will discuss the trust among the leaders and their assistants as well as the capabilities regarding the assessment of leadership. It will also outline the various models to be used, and procedures that would build the confidence of subordinates to their bosses. The script will also outline the importance of building trust between the junior staffs and their higher authority, as well as what leaders should do to develop their leadership skills. Trust between leaders and the junior staffs have significance in terms of unity and task accomplishment. It develops the personality contained by the authority and bind leaders along with the subordinates together. Friendship and unity are results of established trust among the subordinates and their persons in charge. Believing soldiers to carry out critical assignments keeps their standing and conceit on the limelight. The undertaking of an army leader becomes extremely personal, and chances rise once there is trust from the others. The leaders ought to have honesty to build trust along with sureness in their own selves and the subordinates. Once leaders do what is right, the junior staffs will have trust on them (Giovannelli, and Yamamoto, 2009, P 91-92). Development of trust has numerous consequences on the establishment and the leaders themselves. Firstly, there is a reduction in the necessity of the leaders to supervise sensitively, the subordinates for indications that they a re sticking to their expectations. Likewise, trust lessens the requirement

Television and family circle Essay Example | Topics and Well Written Essays - 1250 words

Television and family circle - Essay Example This essay seeks to examine family circles in relation to humanity’s appreciation of use of the television. As a point of departure, the media, television included characterizes the modern world in every aspect. It is from this point of view, an argument on the impacts of media of the family circles is founded (Sari and Shay, 11). At the first installation of the TV waves, back in 1950s. Most families thronged at the supplier’s centers provided the services. Almost seven decades down the line, the TV plays a critical role in humanity’s life (Annie, 7). The aspect of family circles will be undertaken from two perspectives, which include relationship between parents and relationship between parents (husband and wife), and their children. This consideration is critical for this study because the family circle is based on the members of the family who include the parents and children. The aspect of unity and division along the family circles is a primary consideratio n. Family circle based on the relationship between parents Parents form the stem of the family from which otter members sprout. The family is the foundation of a society. All the societal virtual and vices are closely correlated to the virtues and vices of family members because the very members form the society. Initially, the TV was an instrument that united a family brought understanding and consequent societal harmony (Annie, 7). Over time now, that the social media instruments is playing roles as directed by those in the pedal. Programs that promoted morality, unity, dignity and other virtues have slowly declined and replaced by violent and crime oriented movies. In essence, every form of immorality is increasing each day with predetermined movies aired in our TVs. This implies that, there is a need for regulation or selection of programs to watch. As the televisions have come to absorb numerous socializing purposes of the family, they have provided us images of the family, whi ch may act as benchmarks by which we measure our own experiences. The seductively pragmatic portrayals of a family life in the wake of Television era may be the basis for our most popular and pervasive (Spigel, 75). The images such as violence, divorce, alcoholism and abuse seen in most families is a clear reflection of the mass media produced and distributed images shaped in a manner constrained by other features of the media world. They stems from the institutional needs, policies and interests of major needs. This implies that the primary media centers in a country can air what they deem moral right in their own facet, but in the real sense, they are immoral and preach division amongst the families who watch such programs (Spigel, 76). Gender based violence against women is a product of the media and the TV in particular. In the world of mass media, men exceed women by a ratio of seventy-five percentage to twenty-five percentage. This fact alone makes the world of primary media a s â€Å"man’s world† in which much action rotates around matters of power. This world is mostly governed by violent demonstrations of power characterized by the traditional emblematic platforms of authority and control, which naturally outside of home and family. Although, most of the violence occurs at homes, the familial setting does not lend itself to the societal communication of violence. Home and family

Tight Binding method for carbon nanotubes Essay

Tight Binding method for carbon nanotubes - Essay Example Carbon nanotubes are long, thin cylinders of carbon and have a very broad range of electronic, thermal, and structural properties that change depending on the different kinds of nanotube. The chiral vector of the nanotube, B'= nR1 + mR2 where R1 and R2 are unit vectors in the two-dimensional hexagonal lattice, and n and m are integers. Another important parameter is the chiral angle, which is the angle between Band R1. Diameter D = a3 (n2 + nm + m2)/ p ,Where, ac is the distance between neighboring carbon atoms in the flat sheet. The different values of n and m lead to different types of nanotube. They are armchair, zigzag and chiral nanotubes. Armchair nanotubes are formed when n = m and the chiral angle is 30. Zigzag nanotubes are formed when either n =0 or m==0 and the chiral angle is 0. Other nanotubes, with chiral angles between 0 and 30, are known as chiral nanotubes. The properties of nanotubes are determined by their diameter and chiral angle, both of which depend on n and m. The electronic characteristics of the nanotubes have been done by numerical band structure, the structure of the chemical bonds. is given by the local spatial structure of the orbital. The electronic structure of the nanotube fragments are calculated by SCF-MO-LCAOVmethods. In this method, only valence electrons are taken into account and the three- and four-center integrals are omitted and the repulsion of lone electron pairs can be explained. The SCF convergence criterion was 10-8for total-energy changes and 10-5 for charge-density changes between two subsequent cycles. Band structure calculations of [n, 0] (n = 6, 7, 8, 9)tubes were performed using the tight-binding Hamiltonian, with a universal set of first and second nearest-neighbor hopping integrals that reproduce various carbon structures, including graphite. The 2s, 2px, 2py, 2pz, and s* orbital of each carbon atom are used as the basis set for expressing the tight binding model. The Hamiltonian matrix elements and related parameters are obtained by adjusting the model to fit photoemission band-structure data. The (6, 0) carbon tube seems to have the lowest diameter and are thermodynamically unstable. The bonds at the ends of the nanotube fragments get saturated by hydrogen atoms. The structural unit of the tube is the distorted carbon hexagon. All c-c bonds were assumed to be of the same length: 1.4 . Page 3 The distance between third-neighbor carbon atoms along the tube circumference is 2.39 . The point group symmetry of the (6, 0) nanotube fragment is determined by the number N of carbon hexagons along the tube axis. There is a difference between heat of formation of the nanotube fragments, caused by the boundary atoms affect, strongly at the central part of the nanotube fragment. In the above Figure, the dispersion curves of the (n, 0) tubes with n = 6... 11 are shown. This tube family splits into three groups. The (3n, 0) tubes have vanishing energy gaps. The gap increases in (3n + 1, 0) and in (3n + 2, 0) tubes. Consequently, (6, 0) and (9, 0) tubes will likely show metallic conductivity, similar to graph. In graphite, orbital are represented in carbon nanotubes, the radial orbital are analogous to the lone orbital of graphite .This changes the character of the frontier orbital

W8last-OD Report Essay Example | Topics and Well Written Essays - 1000 words

W8last-OD Report - Essay Example If the top management has a proactive feel about the change avenues, it will always make sure that the organization is geared to achieve success on a consistent basis (Berkowitz 2003). These steps should be undertaken by the organization to make sure that the change regimes are in place and are being adopted by the different tiers within the realms of the organization. The performance regimes depend a great deal on the ways and means through which the organization is gauging the facts and figures and in light of the same, the different recommendations and conclusions are drawn up from time to time. In essence, it is always a good practice to have as much consistency within the efforts as possible as this will bring in a huge amount of success. Ethical discussions are pertinent because these embody the basis of its success in the long run from a holistic perspective. Moral values and justifications are important from an organizational standpoint as these are looked upon in a very positive way. These help the basis of building hierarchies within an organization and thus bank on the premise of bringing about a solid change, a change that is long-lasting and happens on a consistent basis (Streatfield 2001). An assessment for any organization will suggest that ethical considerations are significant and that these will tie up the employees with the rules and policies that the business concern teaches from time to time. In fact the human resources management concern has a huge role to play within the entire mix as it dictates the basis of success or failure as far as the ethical talks are related. Any organization would direly require the correct incorporation of ethics within its folds because this embodies its criteria for att aining success or the lack thereof, in the long run scheme of things (Robbins 2004). The organizational assessment gains quite a fair amount of share within the discourse that

Discuss the staging of Act 1 Scene 4 and Act 5 Scene 3 Essay Example for Free

Discuss the staging of Act 1 Scene 4 and Act 5 Scene 3 Essay Macbeth was written in 1606 for the current King James I. 1606 was in the Jacobean period, a time when people believed in the Divine Right of Kings. This is the belief that Kings were chosen by God. They also believed that the worst possible crime was to kill a King and this would result in being dammed to hell. They also believed in the Great Chain of Being, the importance of beings from highest to lowest. At the top was God and below him were the different positions held by Angels. Below Angels, the King was positioned above all other human beings. Because of this the King was given the title Gods Deputy On Earth. During the Jacobean period there was also a strong belief in witchcraft; this being present in the play greatly intrigued the audience. Act 1 scene 4 and act 5 scene 3 both show examples of Kingship. The Kingship shown in these two scenes are very different. In order to understand these differences we must focus on the way in which the scenes are staged and the audiences opinions generated by the script. Duncan is a very well respected and admired King. The people of Scotland admire and bow down to him, as they believe he is a good ruler. Duncan praises and rewards those who do well to him. He congratulates Macbeth in winning the battle against Norway and promotes him to Thane of Cawdor. Its ironic how Duncans two most trusted companions betray him. Macbeth had gained the title Thane of Cawdor off the previous traitor that turned against Duncan and fought for Norway. Duncan truly believes in loyalty and trust. This implies that Duncan is an extremely confident man. When he walks into a room, he knows people are watching him and this does not bother him. Macbeth rules very differently to Duncan. After killing Duncan, Macbeth begins to fear that this could easily happen to him. Macbeth does not praise those who do well, but punishes those who do bad or even nothing. If he feels they may be a threat to him he will immediately take action and eliminate them. Macbeth has no loyal friends, simply scared servants that do what they are commanded, fearing for their lives. The first scene shows Duncan as King surrounded by his loyal company, whereas the second scene shows Macbeth as King without the company of anyone except his servants which are treated with very little respect. In both of these acts the Kings are displayed in the same room of the castle. In act 1 scene 1, Duncan is informed about the death of Thane of Cawdor who is found to be a traitor and sentenced to death. The atmosphere presented is shameful but Duncan knows that the decision he made was right. In act 5 scene 3 Macbeth hears that the English army is heading for the castle. He also finds out the unstable condition of his wife. He jokes to the doctor and asks what the condition of the country is. The doctor replies very honestly saying that he would want to be as far away from Dunsinane as possible. In this scene Macbeth realizes that he will never be the King that Duncan was, he can see that the honor he receives is merely from the mouth and not from the heart. To show the different views from each scene I would present them similar to each other, as this would allow the audience to compare and make a connection between the scenes more clearly. In act 1 scene 4 I would arrange the characters in order to show their status. I would place Duncan in center stage and make sure that he is the main focus. In order to enhance this idea his position on stage must be raised above others. I would have his loyal accompanists by his side. By doing this it would create the sense that Duncan is a man of high status and respected and honored as a King. To create a connection between the two scenes I would place Macbeth in the same position as Duncan in act 5 scene 3. Duncans reaction to the betrayal and sentenced execution to the once loyal Thane of Cawdor should be very calm. He could also show a slight sadness by shedding a tear, this would show the audience that Duncan is shocked and upset by the acts of mistrust. Macbeth is faced with a similar situation in which could endanger his position as King, I would make him react violently and irritated. To create an obvious link between the tow scenes I would use a large throne as a distinctive prop. This throne would be grand and covered in red velvet. In act 1 scene 4 I would have Duncan using this throne in a proper manner, sitting up straight and proudly, where as I would have Macbeth slouching with one leg on an armrest. By using this prop it would display their differences in Kingship. In act 1 scene 4 Macbeth displays his loyalty towards Duncan by crying out O worthiest cousin! as Macbeth and Banquo approach. As he says this line I would make him have his arms wide open reaching out towards Macbeth. In line 31 Duncan says let me infold thee and hold thee to my heart. On this line I would make Macbeth kneel down and kiss Duncans ring. Rings were worn by Kings as symbols of their positions. Kissing this ring would show Macbeths respect towards Duncan. In part 3 of act 5, line 11, a servant informs Macbeth about the English armys approach towards the castle. Macbeth is worried, he shows great disrespect towards the servant by addressing to him with thou cream-facd loon. Whilst Macbeth says this line I would make him use violence towards the servant, hitting or shaking him. This would show an evil and uncaring King that is simply using his status to place himself above everyone else. Towards the end of this scene a doctor talks to Macbeth about the condition of his wife. Macbeth looks down to the doctor even though the doctor knows more about his wife than he does. Macbeth often reassures himself by referring back to the witches prophecies, while he does this I would have him pacing back and forth. The witches never told Macbeth what to do; they simply predicted the future and left it in the hands of Macbeth. This raises the idea that Macbeth might not have been King if he did not kill Duncan, or he could have become King at a later date from the natural death of Duncan. Dressing both of the Kings in each scene differently can compare their differences in personality. I would dress Duncan in a large pure white robe to show his clear conscience. I would also adorn him with gold jewelry to display his high status. Macbeth would be dressed very differently; I would have him in more common clothing in the colour black. This black would show the evil hidden within him. This evil side is suggested when Lady Macbeth describes Macbeth as looking like the innocent yet being the serpent under. By using different lighting I would be able to display what the Kings are feeling in each scene. In act 1 scene 4 I would use an orange light, this would create a feeling of warmth, as Duncan is kind, caring and in great company. In act 5 scene 3 I would have a blue light, this will give the scene a cold, empty and negative feel. All of these stage techniques would enable the audience to compare and contrast the two scenes of Kingship. If these were not used it would make the story harder to understand, hidden within Shakespeares script. In both of these scenes the Kings received high amounts of respect whether it was truly from the heart or falsely from the mouth. Macbeth was seen to be simply an unfit King by those who knew him closely as apposed to a bad King. This is because in the Jacobean period, whomever becomes King, has been elected by God, God being the top of the Great Chain of Beings. Back then Gods opinion meant everything, and could fix peoples opinion on a bad King.

Understanding The Causes Of Phobias Psychology Essay

Understanding The Causes Of Phobias Psychology Essay Phobia is one of the famous psychological disorders and many people suffer from it, therefore we choose it as a topic of our research. Moreover, phobia is an attractive topic because it is a personal disorder. Although phobia is spread widely, many people do not know what the word means, so if we want to give a definition for phobia, we can say it is an irrational fear that produces a conscious avoidance of the feared subject, activity, or situation (Preda, 2010). Not all phobias have a name, but that doesnt mean that they do not exist, they exist and need to be cared. People who suffer from phobic disorder are different in their own type of phobia; also those people may live in different environments or in the same environment. In our research, we are trying to know if the environment plays a role in having phobia or not. So we made a survey on adults in different places in UAE, targeting Emiratis and expatriates for more than 5 years in GCC countries and it includes questions askin g about the types of phobia the sample have, the reason of their phobia and the procedures to overcome phobia in their opinion. According to Murtagh (2002) there are three classifications of phobic states. First , specific phobia which for example , spiders , snakes , dogs , thunder, toads,à ¢Ã¢â€š ¬Ã‚ ¦etc, for example, When a few friends walk around and suddenly a big snack show up, perhaps some of them will get little fear and the others will have extreme fear (Ophidiphobia) . For those people who get little fear, maybe they will shock or they will feel fear or terror, but will they be snaking phobic?! Perhaps the snake will step back while they are standing steady. Their feeling of fear or terror will decrease or refluent, and if there are wary about snack, they will not feel phobia .but for the others who feel so scared, they cant see snakes. They even cannot accept the concept of biting and poisons. They cant forget it because their minds relive it over and over again. Second Agoraphobia, fear of spaces or public places, it is more likely to occur in public transportation or shops. People who have this type of phobia avoid being outside home because they feel like they will lose control and cant do anything. Third, social phobias like fear, anxiety or provoking from social activities, those people cant deal with other people; they feel shy of speaking or acting. In 2010 Morrow said that any phobia can be developed as a traumatic experience in three situations. First, direct exposure to a traumatic event means a direct learning experience. For example, some people have dog phobia because they have bitten by a dog, so the reason of their phobia is a direct experience to a traumatic event (dog bite). Second, Witnessing a traumatic event, or in  simple words  (observational learning experience). When someone fears from specific thing or situation because of traumatic event of that thing or situation, some others may suffer from phobia from the same thin g or situation. For example, when parents fear from heights or they have tragic experiences on it, which can cause a phobic behavior on individual who grows with them towards heights. Another environment factor can develop a phobia is hearing or reading about any dangerous situation or events (informational learning). Anyone can get or have a specific phobia when hearing or reading about these kinds of situations. For example, a fear from flying could be caused by repeatedly listening to any news talking about plan crashes. Also any child could get phobia from an animal when their parents warn them all the time about the danger from it. Also phobia can cause by combine two elements together one is neutral stimulus and the other is an anxiety response like someone driving in the highway (neutral stimulus) and suddenly he got sudden attack , he will panic ( anxiety response) that make him develop avoidance of highways and become a phobic. Recent Findings: The basic neuroimaging research suggests that greater activation of the amygdale to novel versus familiar faces may be an underlying trait marker for social phobia. Social phobia may represent a phenotype that expresses a genetically driven trait of social withdrawal, which may be related to infantile inhibited temperament (Kagans syndrome). The development of virtual reality therapy as therapeutic tool for social phobia appeared promising in one controlled, but not randomized, study. A controlled study suggests that social phobias in children can be effectively treated with cognitive behavioral therapy. This represents an extension of the work done with adults. Venlafaxine appears an effective short-term treatment for social anxiety disorder in two controlled studies. A new compound, pregabalin, appeared clearly effective in a positive controlled study. This trial marks the advent of a new pharmacological lineage for social phobia. Both venlafaxine and pregabalin, h owever, have been studied in short-term studies. Longer follow-up and relapse prevention studies are warranted. Phobias are characterized by excessive fear, cued by the presence or anticipation of a fearful situation. Whereas it is well established that glucocorticoids are released in fearful situations, it is not known whether these hormones, in turn, modulate perceived fear. As extensive evidence indicates that elevated glucocorticoid levels impair the retrieval of emotionally arousing information, they might also inhibit retrieval of fear memory associated with phobia and, thereby, reduce phobic fear. Here, we investigated whether acutely administrated glucocorticoids reduced phobic fear in two double-blind, placebo-controlled studies in 40 subjects with social phobia and 20 subjects with spider phobia. In the social phobia study, cortisone (25 mg) administered orally 1 h before a socio-evaluative stressor significantly reduced self-reported fear during the anticipation, exposure, and recovery phase of the stressor. Moreover, the stress-induced release of cortisol in placebo-treated subject s correlated negatively with fear ratings, suggesting that endogenously released cortisol in the context of a phobic situation buffers fear symptoms. In the spider phobia study, repeated oral administration of cortisol (10 mg), but not placebo, 1 h before exposure to a spider photograph induced a progressive reduction of stimulus-induced fear. This effect was maintained when subjects were exposed to the stimulus again 2 days after the last cortisol administration, suggesting that cortisol may also have facilitated the extinction of phobic fear. Cortisol treatment did not reduce general, phobia-unrelated anxiety. In conclusion, the present findings in two distinct types of phobias indicate that glucocorticoid administration reduces phobic fear. (Leila M. Soravia, 2006) As we know Phobia is extreme anxiety (fear) to a certain objects, conditions or people. Medical phobia is known to be fear of health related objects and conditions (e.g. blood, death, diseases, cancer, infections, injections, and bacteria). From a survey done by our group members the statistics show that 26% of males suffer from medical phobia, while only 22% of females suffer from the same kind of phobia. Its hard to define what causes medical phobia, sometimes an unpleasant experience triggers it and this is usually would happen in an early age. (Marks, 1987) One of the well known kinds of medical phobias is the phobia from blood. In males and females the amount of people suffering this phobia are 13%. This type of phobia is common in adults and children. Its most common with the persons own blood, and most of the time it leads the person to faint, nausea, anxiety, and severs vomiting. (Marks, 1987)It could also be not from a personal experience, but that kind is not as sever as the one from the personal experiences. Death phobia is the most common kind of medical phobia in both males at 26% and females at 25%. This happens usually at an early age when the persons lose someone close to them. Also their fear of what comes after death, and their unaccomplished goals. Phobia from diseases is more common in males than in females 22% to 7% respectively. This phobia is triggered more in males because they are more outdoors more than females, diseases transfer between humans through simple things as simple as air. It usually occurs from personal experiences. This phobia includes all kinds of diseases, from a simple cold or flu to deadly diseases such as Suflas and malaria. Phobia from cancer is common more in females at 25% while in males its only 11%. It is not the same as phobia from diseases, this is only phobia from cancer and all its types (e.g. heart cancer, lung cancer, etcà ¢Ã¢â€š ¬Ã‚ ¦). The phobia attack strikes straight when they hear the word cancer. This phobia is mostly triggered from personal experience or someone close to them experiences it. At 13% in males and females, infection phobia causes the person to spend a lot of time under the shower and scared to death to get hurt and there constantly visiting the doctors for full body check-ups to make sure they are infection-free from everything. Extreme fear of injections or phobia from injections combines several phobias together (i.e. blood, injury, and being threatened by sharp objects). This kind of phobia is equally common in males and females at 13%, p eople suffering from this phobia always refuse to consult doctors simply because of their fear to have to take a blood test, and its very hard to convince them otherwise. Phobia from bacteria is the least common in males and females at 2% to 4% respectively. People suffering this kind of phobia always have to stay clean and everything around them has to stay clean too, these people usually get sick a lot more and faster than other people because their immune system is weaker. (Marks, 1987) For males, (12%) who afraid from water and see , (17.5%) of them shows there panic from monsters, (32.5%) of them admit that they are extreme fear from ghosts, (2.5 %) shows that they terrified from clowns,(15%) shows that they terrify from flying, and (2.5%) shows that they are panic from electricity . on the other hand , females are showing also phobia toward those situation, (14%) shows that they afraid from water and sea, (14.3%) of them are afraid from monsters , ( 28.6% ) of them shows that panic from ghosts, (26.2%) of them are extremely fear from graves, ( 2.4% ) of them are fear from clowns, (9.5%) shows that they are afraid from sea, ( 14.3%) of them are fear from flying, no one of female is afraid of electricity. As statistical graph shows, the extreme fear (from both genders) is from ghosts, graves and monsters, this phobia could happen due to some reasons. First, it might be that person sees many quick death events in front of his eyes and it develop in him the extreme fear of graves. Second, who like to be alone in every time and situations, he/she will felt the ghosts around them, they will think that they are followed and that will make them very scared. Third, the media play a big role in spreading the ghost and monster phobias, for example: Amityville Horror a film about ghosts, the purpose for it was to earn more many and to scare people (Stefko, 2010) So we can infer that the majority of causing phobia is past experience, may they faced the situation from first time individually or with groups like friends who may have genetic phobia or they have past experience on the same situation as a result the person has phobic because of that. we will not considered the answer of I dont know as an important factor because as we say some of people especially female (from figure) not prefer to tell what is the reason of having phobia or it may one of the other factors such as society or media or even past experience . Although there is no meaningful difference between people who get phobia from society and people who get phobia from media but it shows also meaningful reason of the high of society phobia rather than media. The reason is that people are more interact with each other; they share their feeling of different things. It is obvious that media is the last thing that lead to phobia to UAE people earthier the people have no much time to watch or listen to media or they expressed early that there is nothing on TV that make them become phobic because they used of it . From both genders we noticed that 46% of them think that facing and dealing with the phobic condition is the best way to overcome phobia. We can say that the reason of their opinion is they have phobia because of something or situation they did not test it before, or they may think facing and dealing with the phobic condition can make them get used to the phobic situation and beat their fear. For those who chose (counseling) and they represent 24%, the reason of their choice, is counseling can help them by giving them some advices to beat their fear. 30% is the percentage of who chose (support of family and friends) as the best procedure, and they may think that when family and friends support them by encouraging them they will overcome their phobia.

Arguing for Authenticity: A Comparison and Contrast of Two American Mod

â€Å"[F]uture commentators on American poetry and political issues will not be able to ignore [historical context of the author]† argues Barry Ahearn, author of the article â€Å"Poetry: 1900 to the 1940’s,† which discusses the importance of the â€Å"authentic voice of the region† in poetry that gives each work legitimacy (Ahearn 373). The author uses criticism regarding various authors and responds to each with a different argument, such as the mentioning of alcohol in female poetry versus using the â€Å"cultural clichà © †¦ of Appalachian moonshine† in female poetry (Ahearn 372-373). Ahearn discusses writers such as: Sterling A. Brown, Langston Hughes, H.D. (Hilda Doolittle), Robert Frost, Robinson Jeffers, Edna St. Vincent Millay, Lorine Niedecker, George Oppen, John Crowe Ransom, Charles Rezikoff, Muriel Rukeyser, Gertrude Stine, Wallace Stevens, Sara Teasdale, William Carlos Williams, and Louis Zukofksy. The purpose of mentio ning so many others, so claims Ahearn, is to gather a survey of works between 1900 and the 1940’s. The author talks more about some writers more than others; for instance, Ahearn points out William Carlos Williams and Wallace Stevens differing qualities to the point of describing them as so opposite that they are, in fact, almost dependent on each other. For the purposes of this paper, however, I will be examining how the author discusses Langston Hughes and Robert Frost; both of which he describes in great detail. The discussion of these writers creates a wide range of Modernist authors that influenced each other and the people who read their works. The author claims that it is the authenticity of the writer that creates a more accurate work of literature, and the life experiences of these authors, that adds to th... ...thesis statement. The individual sections of this article were well written and each seemed to have its own thesis statement. Each section could be expanded and turned into a very interesting paper on its own. Though it seems that the author wanted to talk about too many authors at one time, creating an article that gives many ideas, but not as much connectivity or flow. Works Cited Barry Ahearn. "Poetry: 1900 to the 1940s." American Literary Scholarship 2008 (2008): 365 386. Project MUSE. Web. 28 Mar. 2012. . Works Cited Barry Ahearn. "Poetry: 1900 to the 1940s." American Literary Scholarship 2008 (2008): 365 386. Project MUSE. Web. 28 Mar. 2012. .

Movie Review: Sense And Sensibility Essay -- essays research papers

Movie Review: Sense and Sensibility Ang Lee, who directed, and Emma Thompson, who adapted the screenplay, have done an excellent job of bringing Jane Austen's Victorian novel, Sense and Sensibility, to the movie screen. The movie's collection of actors are a joy to watch as they bring out the emotions of an otherwise polite and reserved era in time. The production work is top notch with bright, cascading photography that sets a romantic "I wish I was there" setting. The purpose of the Sense and Sensibility is to bring out the romance in all of us and show us that Austen's philosophy of love exists today as much as it did two centuries ago. Sense and Sensibility could rightly be classified as a love story, but that would just scratch the surface of what this movie has to offer. It is also a period piece, giving us a chance to visit English society in the nineteenth century. Director Ang Lee brought us to this historic time with beautifully constructed sets and sites that drop us right into the country cottage of our heroines. This natural scenery, with its wide sweeping camerawork warps us back to a time without the loud annoyances of TV and machinery. By this example Lee sets the stage for the story to begin.. If there is one thing that keeps this movie constantly going is the work of the superb actors. The talent of the actors suited the roles they played, and their mastering of the characters bring per...

Ethical and Philosophical Questions about Value and Obligation Essay

Ethical and Philosophical Questions about Value and Obligation I Recall the distinction between metaethics and normative ethics. Normative ethics deals with substantial ethical issues, such as, What is intrinsically good? What are our moral obligations? Metaethics deals with philosophical issues about ethics: What is value or moral obligation? Are there ethical facts? What sort of objectivity is possible in ethics? How can we have ethical knowledge? Recall, also, the fundamental dilemma of metaethics. Either there are ethical facts or there aren?t. If they are, what sort of facts are they? In what do they consist? If there are not, why do we think, talk, and feel as though there are? II Philosophical ethics is the integration of metaethics and normative ethics?the attempt to come to an integrated understanding of both. Given our current perspective, how can we view the philosophical ethics of Mill, Kant, Aristotle, Nietzsche, and the ethics of care? III For Mill, the question is what is the relation between his (metaethical) empirical naturalism and his (normative) qualitatively hedonist value theory and his utilitarian moral theory? One place we can see Mill?s empiricism is his treatment, in Chapter III, of the question of why the principle of utility is ?binding?, how it can generate a moral obligation. Compare Mill?s treatment of this question with Kant?s treatment of the question of why the CI is binding in Chapter III of the Groundwork. IV What is Kant?s metaethics? Since he holds that morality is both necessary and a priori, Kant must be some kind of rationalist. But, unlike Plato, he is not the kind of rationalist who holds that there are metaphysically... ...ception might underlie the ethics of care? Think about how we experience our relationships to others. Don?t we experience particular others as making claims on us? Personal relationships are probably the best examples, but aren't relationships with strangers quite similar. Think, for example, of fundamental forms of human exchange like gift-giving, promise, and contract. Indeed, the original root meaning of ?obligation? refers to bond created between individuals by such exchanges. As in, ?much obliged.? VIII Of course, we have only been able to pursue some of the many different ways in which philosophers have tried to think through the ethical and philosophical questions about value and obligation that any thoughtful human being faces. In the end, it is up to each of us to decide what answers to these questions we find most convincing.

Cargills( Ceylon)

Cargills at a Glance Cargills (Ceylon) PLC is a Sri Lankan corporate established in 1844 and built on a strong foundation of values and ethics. Guided by trusted leadership it spearheads the sustainable development of the food industry in Sri Lanka. Its continuous investment in retail has made the Cargills retail arm Cargills Food City the largest retailer in the island in all categories. Pursuing innovation and food safety its manufacturing brands Cargills Supremo and Cargills Finest (processed meats) Cargills Kist (processed fruits and vegetables) and Cargills Magic (ice cream and dairy products) lead sectoral growth.Its KFC franchise is the largest international restaurant chain in Sri Lanka. Through its marketing and distribution arm spread across the island Cargills distributes its manufactured brands as well as internationally renowned food and non-food brands. The Cargills agribusiness model has gained global recognition for linking farmers and entrepreneurs to the market thro ugh a sustainable and inclusive value creation process. Key business 1. Modern retailing 2. Manufacturing 3. Agri Business 4. Restaurants 5. Distribution Subsidiary Companies †¢Cargills Quality Foods (Pvt) Ltd †¢Cargills Distributors (Pvt) Ltd Cargills Quality Dairies (Pvt) Ltd †¢Cargills Food Processors (Pvt) Ltd †¢Cargills Food Services (Pvt) Ltd †¢CPC Agrifoods Ltd †¢CPC Lanka Ltd †¢Cargills Retail (Pvt) Ltd †¢Millers Distributors Ltd †¢Cargills (Ceylon) Plc (Cargills) operates in the retail chain of food outlets. The company also engaged in food manufacturing and †¢restaurant chain sectors. Cargills operates through its ten subsidiaries. Cargills is the official franchisee for Kentucky Fried Chicken †¢(KFC) in Sri Lanka. It also provides distribution and FMCG manufacturing services. The company also offers discount sales to its †¢products.Cargills operates through its 116 outlets across 19 districts in Sri Lanka. Cargil ls is headquartered at Colombo, Sri Lanka †¢Pricing and availability are what drives the economy of the fast food industry. They effectively penetrate markets with advertising campaigns that cater to a whole range of demographics that make them a need in high demand in almost all US geographic locations. With specialized and highly focused franchise management and vast distribution channel they can be established themselves in a new community almost overnight creating instant revenue and jobs wherever demand is present.Economic Characteristics OF THE FOOD AND DRUG RETAIL INDUSTRYIt is extremely important to understand what the dominant economic factors are in an industry in which you are participating. These factors have a very strong influence in determining the corporate strategies that a company will decide to implement. How can a corporation define and implement their corporate strategy without understanding the environment of the market they are in? They simply can not!The economic factors to be considered are as follows: market size, scope of competitive rivalry, market growth rate, number of rivals, number of customers, degree of vertical integration, economies of scales, resource requirements for market entry, and profitability of the industry. Each one of these factors will be defined in the following paragraphs. The supermarket retail market is a $363 billion industry(sales 2000). Approximately $272 billion in sales, or 75%, is achieved by 25 companies with 16,000 stores. The total number of retail grocery stores total 127,000.It is obvious that the market share is dominated by a select few corporations. The largest company is Kroger (11% market share), followed closely by Albertson’s(9%), Safeway(6%), and Win The number of rivals in this industry is becoming more important to recognize. According to Progressive Grocer, supermarket sales have increased 5. Gross margins are approximately 2% greater for a supermarket when they have access t o a distribution center. In closing, the supermarket industry is profitable. All indications in the research that I have done leads me to believe that sales have increased at the same pace in 2000 that it did in 1999.These companies manufacture some of their products in inventory. Because of the single-person and one-parent households, less people are frequenting the grocery stores and more people are eating out at restaurants. Kroger brand(private label) products account for approximately 25% of their grocery sales and almost 9% of drugs and general merchandise. Albertson†tms has acquired American Food to increase their market share in the West region. Kroger is the only major supermarket operator to implement a three-tier distribution system. As stated above, the top 25 companies capture 75% of the market.Safeway, SuperValu, and Kroger are the only companies that go even further upstream concerning vertical integration. They use these facilities to produce private label prod ucts. The growth has been driven by increasing affluence and the rise of a middle class; the entry of women into the workforce; with a consequent incentive to seek out easy-to-prepare foods; the growth in the use of refrigerators, making it possible to shop weekly instead of daily; and the growth in car ownership, facilitating journeys to distant stores and purchases of large quantities of goods.The opportunities presented by this potential have encouraged several European companies to invest in these markets (mainly in Asia) and American companies to invest in Latin America and China. Local companies also entered the market. [12] Initial development of supermarkets has now been followed by hypermarket growth. In addition there were investments by companies such as Makro and Metro in large-scale Cash-and-Carry operations.While the growth in sales of processed foods in these countries has been much more rapid than the growth in fresh food sales, the imperative nature of supermarkets to achieve economies of scale in purchasing, means that the expansion of supermarkets in these countries has important repercussions for small farmers, particularly those growing perishable crops. New supply chains have developed involving cluster formation; development of specialized wholesalers; leading farmers organizing supply; and farmer associations or cooperatives.Cargills (Ceylon) entered the Business Today TOP 10 list a year ago at the tenth place and this year notched one place up to number nine. Having evolved from its original four department stores, Cargills (Ceylon) is today the fastest growing and largest retail chain in Sri Lanka. The company continues to invest in food and agriculture, and with the expansion of the retail outlets to 136 during the year, new opportunities were reportedly presented to more rural famers and entrepreneurs. The company is also actively participating in the revival of the Eastern Province with the opening of outlets in Batticaloa, Ampara and Trincomalee.At present Cargills has established its presence in 23 districts of the country. Cargills (Ceylon) owns and operates its own manufacturing and distribution arm. The company also owns the KFC franchise in Sri Lanka, and it introduced the first KFC drive-thru in the South Asia region. During the year a full year of operation of Millers Distribution was brought under the fold of Cargills. An Island-wide reach and distribution capability of Millers is expected to help Cagills (Ceylon) further penetrate the market. Turnover of the company during the year was Rs 16 billion and profit after tax was Rs 499 million.

Indomie Pomotion Mix

Description Seth Gooding, a best selling-writer of Marketing once said, â€Å"Marketing is a Contest for People Attention. â€Å". A simple yet meaningful quote sums up of how marketing should work. It should be leaned on a form of communication which attract people attention and further influence them to buy the product. This idea is known as Promotion. Promotion is arguably as the most important part of marketing mix. Because without any promotions, no matter how great the idea is, or how the competitive the price Is, It will be no availed.Good promotions will bring Influence ND attracting potential buyers In deciding what products they will buy. Especially, In a very competitive market conditions, even a little advantages in Promotion enough to make differences between a firms to another. Put it simply good promotion, more money. In reaching this goal a Marketing Manager has to modify and combine several different methods of Promotions which can bring maximal Influence for the c ustomer, which is called Promotion Blend. The Kyoto make a good promotion blends from different promotion methods, such as TV advertising, Social Media Publicity andSales Promotion, is to know all pros and cons, sticking to marketing objectives, and define the life cycle of product promoted. 2. Related Theories 2. 1 Definition of Promotion (J. P Cannon, Ph. D, W. D. Perpetual,Jar. And E. J. McCarthy, Basic Marketing, A global- managerial Approach, 19th) Promotion is communicating information between the seller and potential buyer or others in the channel to influence the attitudes and behavior. Promotion must be fitted In a specific target market and also has to be related with another aspect of Marketing Mix. 2. 2 Promotion Methods There are several Methods of Promotion available:Personal Selling Mass Selling Involves Communicating large numbers of customer, usually less flexible. But cheaper than personal selling. Examples of this method is Advertising which is paid Usage of media such as TV Newspaper, Billboard ETC Publicity Free or unpaid form of personal presentation of Ideas or products such as Press Releases. Other Examples Is usage of Internet, such as Internet message or links Sales Promotion It refers to activities that stimulates trial or purchases by the customer in the channels. This method is planned for faster result relative to other method.Promotion Objectives & Communications 2. 3 Promotions Objectives The ultimate objective of promotion is to encourage customer to buy the product. But 1 OFF the promotion is largely dependable to the market or the seller. For example, a product released of a well known Company will have different approach than new established one Basically there are 3 Promotion objectives that can be categorized, and each of this has different orientation. Informing objective, is more oriented to new release of a product, but persuading is largely used for competitive market, the last one reminding is suited for an establishe d brand.There are also another classification based on Action which is Called AID Model Promotion Objectives Adoption Process AID Model Informing Awareness – Interest Attention-Interest Persuading Evaluation- Trial Desire Reminding Decision-confirmation Action 2. 4 Effective Communication on Promotion Promotion is wasted if it's not communicated effectively. The main reasons for these are Noises Misinterpretation Example of Communication Process 2. 5 How Promotion Plans Blended and Integrated There are 2 types of promotion effort approaches Pushing through channel: Normal Promotion Effort.This approaches use intermediaries and emphasizes on importance of securing channels and to the final user. The Sales relates directly to retailers and wholesaler, and because of the nature of competition, usually the Company will make short arrangement that are more beneficial than the competitors to ensure retailers will buy all the product. Pulling by customer (Requesting Product) This ap proaches ensure customer to ask intermediaries the products. 2. 5. 2 Promotions blends over life cycle Promotion blends likely to change its objectives, based on the different life cycles stages Introduction: Informing about ProductsGrowth: Emphasizing in stimulating demand or persuading Maturity: Promotion should relied on mass selling or selling promotion. If firm already well established, usually it has competitive advantage- Decline: Promotion cost are lowered to prevent lost, and sales are more oriented to specific market 3. Profile brand in Indonesia and how it become irreplaceable in its market for more than 3 decades. This paper will also further explore few important examples of this brand promotion media and tools. The name of this product is Indore Indore, which is an Instant Noodle produced by Indoors SETI Maker is more than Just a brand.It's the worlds largest instant noodle manufacturer founded in 1982 by Mr. Siding Salami. It's deeply rooted as a food that binds with Indonesian Culture, with different kind of customer, rich poor, old or young, On the tallest building on Jakarta, or coldest peak in Budgeting. Indore is also distributed in more than 10 countries. Even â€Å"Indore† word has become a synonym word for Instant Noodle. For years Indore has won many award such as Most Valuable Product, Top Brand for Kids, Indonesia Best Brand Award, The Most Effective Ad, Indonesia Best Packaging Award, Encourage AssailProud Indonesia, and The Most Powerful Distribution Performance. This shows how huge the brand 4. Analysis 4. 1 Personal Selling Strategy As a famous and accomplished brand, Indore doesn't rely on Personal Selling Strategy anymore. This further shown by lack of sales or personal seller employed by Indoors 4. 2 Mass Selling Strategy Advertisement 1. Media TV In this era of consumptive and modern lifestyle, the Television is arguably the center of all media and its influence can't be ignored. So television Commercial promotion is al ways become the promotional of promotion.This is what Indoors do correctly. For example, many of the commercials of Indore has ass Length, and some of it, even pass one minute duration. This might be sounds expensive, but for a Market Leader, this kind of advertisement is to be expected. Also, there are few points of Promotion that is very well executed by Indoors n the commercial: Catchy Tagging â€Å"Monodies, seller's† is a well known tagging. This simple statement fills the objective of promotion which is Reminding. Indore has already an established brand, and there is no need to persuade or trying.Indoors choose a simple way to remind people about Indore. Also, this simple tagging will not allow any misinterpretation. Commercial As a market leader, Indies's commercial is always highlighting at the nation- acknowledgement of the product. Many of the Commercial shows the nature and culture of Indonesia. Indoors knows that Indore has become a cultured product, and thus, usi ng this as an advantages against its competitors In Introducing New type of Product When releasing new types of product. Mime Rending and Mime Cable ‘Jog, Indoors based on the uniqueness of the product.It fulfills the objective of Promotions, which are Informing and persuading the customer. 2. Bill board and Newspaper Indore doesn't rely on these types of mass selling as promotion blend. Compared to TV, the Billboard or any conventional means of Advertising is relatively low. The Numbers of billboard isn't as many as Cellophane provider or Cigarette company which are the main user of bill board. 3. Internet based promotion. Much like printed types of advertisement, Indoors also doesn't really use the internet as a mass selling advertisement. But The faceable page of Indore is quite popular.With more than 600 thousand likes. Publicity As a well known and established product, Indoors rarely used any Publicity moves such as press releases. Let also related to the type of product. Indore, which is a food brand isn't often to release new type of product. 4. 3 Sales Promotion Aimed at Final Customer Jingle Dare Contest In 2008, Indore released a contest which objective is to create its new Jingle. This contest generates many participants especially younger people and high school students. By using this contest, it sparks attention to people.Even though the numbers of participants are not necessarily reflect the number of increasing customers, but It surely generates the hype and reminds potential customer of the product. Pap Criteria Contest In 2011, a very interesting advertising Commercial from Indore aired on television and Radio. The advertisement tells us about a person story about Indore. So Indoors encourages people to send their story to email, and those who are lucky, can have their story be shown on Commercial. This also generates people attention for the Brand itself.While not many stories being made to commercial, but this sales promotion has succe ssfully, increase the attentions of customer. Online Contest Indore has also successfully create contest in Social Media, such as â€Å"Foot Barren Undermine†. This sales promotion, is targeted to younger markets. Aimed at Wholesalers Wrung Kopi Partnership In Guajarati and few other cities, If someone wants to open a wrung kopi booth. They can get discounted price if they lay a banner on their wrung Kopi. This is one of the approaches of promotion, known as Pushing, an approaches focuses on giving intermediaries facilities. Medium Bertram Peddling Indore Indoors also facilitates those Worktop Retailers to go back to hometown every idol flirt for free. This is also a way to make sure that those intermediaries have more incentives to buy Indore, not other brands. These Wholesaler oriented strategies is often become decisive and crucial. Because, many of Indore bought, isn't directly from Indoors, nor from the big retailers, but from these small retailers. By keeping good relat ionship and shares benefits with them, it will ensure that Indore will be he first choice for final customers.For years, Indore stance as the number one Instant noodle brand in Indonesia, is unquestionable. But suddenly, In 2003, Windproof release a brand named Mime Sedan. With its â€Å"Shrink† fried onion and its Massive stream of commercials, suddenly Mime Sedan is threatening Indore throne. This unprecedented entrance has caught Indore off guard. Surely and Slowly, Indore faced a fierce competitor which has taken a large chunk of the market Mime Sedan from Indoors, penetrate the market with yet simple but effective Promotion Blend: Heavy Advertising Mime sedan released many creative Advertising especially in Television.But these, Massive airings of Commercial isn't hastily made. These Commercials are often highlighting Mime Sedan superiority over other brand such as Use of Crispy Fried Onion, and thicker sauce. Also Mime Sedan successfully maximize the brand name, to make customer orientating their brand to â€Å"Sedan† which means delicious. Another key to the this promotion blend, is the one minute long Advertisements. With brand Ambassador like Paid. Mime Sedan has successfully creates â€Å"grand† feeling of its ads . Counter by Indore Finally in 2005, Indoors launches many commercials and heavy promotions to counter Mime Sedan.One minute TV commercial which objectives it for reminding people that Indore is the pioneer of Instant Noodle is shown repeatedly and many new tastiness are created . Also, sales promotion such as Jingle Contest is aired to generate attention for younger audience. The main objectives of promotion blend for Indore, is changing. It's no longer based on Reminding,because its clearly not enough but also Persuading people. Indore successfully exploits the fact that Indore has been a top of the mind product for a long time and this is a competitive advantages over mime sedan.By persuading people that Indore, is s till number one in Indonesia and with helps of massive advertising and sales promotion, the Market is slowly gained back. The shift on the market slowly changes to opposite direction towards Indore. Conclusion Indore has been a widely known brand of Instant Noodle. Even the brand of product has become a word synonym to instant noodle. As expected, nearly all of their Promotions Method and blends concentrates, not on why they should buy it, but why they souls keep buying it.As a market leader and a product at its maturity, the objective of Indoors is to keep reminding the costumer of their product. So That they won't have change of hearts and buy other brand. Their Promotion blends consist of conventional and digital means. Although it's primarily relies on TV and Radio as the main tools. Also, Indoors focused on Pushing Strategy, which oriented to wholesaler not Just end customer. But there is also a point that has to be highlighted. Because of sudden entrance of competitors, the Pr omotion blend of Indore has to be changed.This further shows, that in a good marketing Decision, right promotional decision, it will contribute directly to the longevity of the products in surviving the market. By maintaining the competitive advantage of its own brand and keeping the right promotion blend available Indore will and still is the number one in the market.

Bite Me: A Love Story Chapter 23

23. Brat in the Paper Aisle MAKEDA She stood under the eave of a post office that looked out on the Safeway parking lot, watching the old man with the dogs pounding at the door. Well, that would make seven. She knew she should wait for the others, but what fun was there in that. A lean black guy let the old man and his dogs into the store, then locked the door behind him. She moved to the side of the building, then along the front behind a long train of shopping carts, where she could look through the windows without being seen herself. They were spread out, each working an aisle to himself. She really should call for the others. Neither would be that far away, but she did so little on her own anymore. She examined the window. Thick Plexiglas, she wasn't going through that. She could kick the door down, of course, but then they would run and there'd be chasing and if any got away Rolf would pout with disapproval for months. Not that she wasn't beyond pouting herself. She once awakened to find Bella and Rolf merged together in mist without her and refused to take solid form for a year except to feed. That was how they began each night, merged in mist form, still inside their titanium chamber, experiencing every corner of each other's consciousness, every memory, every emotion, every want, every fear-complete knowing, complete intimacy. After an hour or so, they would assume their solid forms, then leave the chamber and feed, or watch a video of a sunrise or sunset. That was it! Mist. She would go into the store by stealth. Except for the one with the dogs, they were all young men, weren't they? She knew she could hold the rapt attention of a young man. She'd take each one, drain him without the others even knowing what happened, then share the experience with Rolf and Bella tomorrow night. It was always fun to bring something new and dangerous to their night. She wouldn't be able to wear her special suit, or take any of the weapons, but it was just as well. She couldn't leave bodies. Seven. She'd be as full as a tick, ready to pop. She checked that none of them was by the door, hid her weapons under the shopping carts, then lay down and oozed out of the Kevlar bodysuit, across the sidewalk, and under the door. Rock and roll was blasting out of the PA system, filling the store with a relentless chainsaw rhythm guitar that drowned all other sound. She swirled around the registers, then started to make her way across the aisles. The first two were empty, then in the third, the old man was sitting all by himself on a milk crate. Scented candles were lit up and down either side of the aisle, as if someone had laid out a landing strip. She could sense the others around her, but her perceptions weren't as sharp in mist form and the odor and heat from the candles made it nearly impossible to tell how far away they were. Their heartbeats and breathing were lost in the music, but there was blood in the air. All over in the air. She floated up to the ceiling, where she could see over the tops of the shelf gondolas. There were two of them working on the other side of the store, bobbing in time to the music. Rolf would have wafted back out the door and called the others, and Bella would have drawn an elaborate plan to stalk them, one at a time, and pick them off when they were alone, but that was exactly why she wasn't going to do either of those things. As she pulled herself into solid form she felt a horrible wrenching in her chest, like her heart caving in on itself. Not a physical pain, but a sudden absence. One of the others was suddenly not there. Rolf. Just not there. She stood there in front of the old man, naked, shaking, trying to bring herself back to the hunt. â€Å"Don't scream,† she said. THE EMPEROR He didn't like that the men were locked in the walk-in cooler, and he didn't like that the Animals had tied him up, rubbed liver and steaks all over him, and set him on a milk box, but he had done his duty to his city. He had alerted the only people who would listen to the presence of the black ship, told them what the strange faux-Hawaiian had said about the old vampires coming for them, and he could have some peace of mind in that. They didn't have to duct tape his hands so tightly, and tape his ankles to the milk box. They could have just asked. Ah, youth. She materialized about twelve feet in front of him, nude, nubile, and athletic, so black she might have been made of polished ironwood, yet the death-pallor made her lips appear lavender. Her hair was trimmed close to her scalp, her eyes appeared to be gold, but he couldn't tell for sure. She shivered for a moment, as if a current was being applied to her body. He watched her muscles tensing and relaxing, rippling under her skin in waves. Then she stopped shaking and opened her eyes. â€Å"Don't scream,† she said. Blood tears formed in the corners of her eyes. â€Å"Oh my, if you aren't lovely,† said the Emperor. She smiled and he saw fangs there, and he suddenly felt as if he might wet himself. She moved a few steps closer to him. â€Å"Are those steaks on your shoulders?† she said. â€Å"Yes. There's liver in my pockets as well.† She cocked her head as if listening. â€Å"Where are the others?† â€Å"I don't know,† he said. Her hand shot out and in an instant her fingers were wrapped in his beard and she was pulling his head back, not yanking, but pulling with an irresistible strength, as if he'd been hitched to a power winch. â€Å"Where are they?† He could feel his vertebrae cracking, feel her raking her fangs over his neck. Then the sound of a high-pressure gas burst and she wasn't there, and there was a length of heavy nylon line in the space where her face had been. â€Å"Down!† came Lash's voice, as he, Troy Lee, Jeff, and Drew all rolled out of the shelves where they had been hiding behind rows of toilet paper and paper towels. The vampire woman's head was pinned to a bale of paper towels with the stainless-steel spear from Barry's spear gun. She screeched like a wildcat and pulled herself away and leapt at Drew, who was leveling a Super Soaker. Lash yanked the spear gun and the nylon line whipped her around. Jeff and Troy Lee opened garden sprayers on her from the front, while Drew unloaded the Super Soaker from the back. She screeched and writhed in the streams, but her flesh was coming off in great slimy chunks, as if she were wax and had been dropped into a foundry furnace. It was all over in ten seconds, and every item for twenty feet in either direction had been knocked off the shelves, the Emperor was on his back, unable to right himself, and the ancient vampire was a puddle of red goo that still bubbled as it broke down. â€Å"What do you know,† said Troy Lee. â€Å"Grandma's tea worked.† Lash nodded and threw the spear gun to the floor with a clank. â€Å"Clint! Clean up on aisle four!† JODY Because she never liked going to the gym, Jody decided to stake out the Raven from the roof of an office building next door instead of on the Bay Club. The fact that she'd been able to leap from brick balcony to brick balcony until she was on the roof, six floors up, proved what she had always maintained, at least when she was alive: working out is narcissistic bullshit. She almost wished that the girls she'd worked with at the Transamerica Building could see her now-all of them stuffing themselves into Spandex and nylon after work and heading to the Bay Club or 24 Hour Fitness in hope of meeting someone who wasn't a creep and, in the case of the Bay Club members, someone who was rich. She imagined them saying, â€Å"Do you want to come with us? We can get you a guest pass. Mohitos afterward?† â€Å"No thanks,† she'd say. â€Å"I'm going to go bench-press an Audi a couple of sets, grab the satchel with the three-hundred grand I stashed on a roof up the street, and go back to my loft and fuck my immortal boyfriend until dawn.† Okay, that wasn't really what she was going to do, but she for goddamn sure was not going to the gym and getting all sweaty so she could meet guys. She didn't even want to be on the roof of the gym, knowing that there was unprotected fitness going on below. She could see the Raven across the Embarcadero, and the Rasta kid was doing nautical stuff with different instruments. At least she thought he was doing nautical stuff. He could have just been dicking around with expensive equipment. None of the vampires was there. There were lights coming from a few of the ports below the cockpit, but she didn't see any movement. The sense of immediacy that had driven her here had evaporated somewhat. She thought about calling Tommy, but didn't have any idea what his new cell phone number might be. She used Abby's phone and dialed Foo's number, but it went to voice mail, which she didn't see as a good sign. If the other two vampires were out of the ship, and she had to wait for them to return, she'd never get a shot at them from this far away. If they didn't come back until dawn, she'd be caught outside at sunrise. There was a warehouse by the pier, perhaps that roof. And she'd set herself a time limit. If they didn't show by a half-hour before sunup, she'd head back to the loft. Even at a slow, human jog she'd make it in plenty of time. She'd have to sneak down the back of the building, though. You didn't want people to see you jumping two or three stories at a time. She understood why the vampires had to keep their secret, she really did, but not at the expense of them killing her friends. â€Å"Good view?† A woman's voice came from behind her. Jody rolled and whipped around, pulling Foo's UV laser from the waistband of her jeans. She didn't have on the sun-glasses so she pointed the laser at the figure coming across the roof toward her, closed her eyes, turned away, then fired. The laser buzzed out a blue beam that lasted two seconds, then started making a high-pitched whining sound as it recharged its capacitor. â€Å"Oh, very nice,† came the voice. It was definitely a woman, amazing figure, wearing a skin-tight black suit, a black mask, and sunglasses, and carrying some sort of weapon. She looked like a superhero. Jody was on her feet, in a crouch. The laser thing was still charging, but maybe it would fire a weaker blast, give her time to move. â€Å"Nah, nah, nah.† The woman raised her weapon, and fired. A stuttering stream of pellets peppered Jody's arm and she lost hold of the laser. Jody felt as if her arm were on fire. She looked to see ten tiny holes, each smoking, with a clear liquid, not blood running out of it. The woman whipped off her hood and sunglasses, but kept the weapon trained on Jody. She was stunning, a pale, Mediterranean beauty with waist-length hair like black silk and almost impossibly large eyes. â€Å"That light thing is sweet, but you should get one of these,† she said. â€Å"It's basically just a pellet gun modified to fire chemical pellets, but the chemical, there's the magic.† â€Å"It burns like hell,† Jody said. â€Å"Yes, it does. And I could cut you in half with this before you could get to me. That's the problem with light weapons, they don't have range and it doesn't take much to stop them. Like this suit, for instance. I mean, this thing has a UV light on it, but that's just to keep you from turning to mist. Can you do that, fledgling?† â€Å"That's what Elijah called me,† Jody said. â€Å"That's what he called all of us in our day.† Jody tried to figure out how to get to the woman. She knew she could move impossibly fast for a human, but this was another vampire, a very old vampire. She had once squared off against Elijah thinking all things were equal among vampires and he'd nearly ended her. As if she was reading Jody's thoughts the vampire fired her weapon and Jody felt her other arm light up with pain from shoulder to elbow. â€Å"Ouch. Fuck. You bitch!† â€Å"Bella, not bitch. And what were you going to do to me, fledgling? Do you have any idea what you've done? We have been together hundreds of years. You ended pieces of history. You took parts of me.† She fired again and Jody's right leg gave way. â€Å"What do you mean, pieces?† â€Å"You don't know what it is to merge with another being then? With a lover? We were lovers, Rolf, Makeda, and me, for hundreds of years, and now they are gone.† â€Å"I don't know what you're talking about.† â€Å"Both are gone, I could feel it. Funny, I didn't know I was always aware of their presence until they were gone. Not an hour ago. I'm alone now. I should let you live if only because we've lost two. There are fewer than a hundred of us, fledgling, and you might have been one of us.† â€Å"I didn't know,† Jody said. â€Å"I don't even care anymore. Maybe I'll just kill you and lie down and wait for the sun to come up. I'll never even know what happened.† â€Å"Trust me, that's not as painless as you think it is,† Jody said. â€Å"Don't!† said Bella. She raised her weapon again but this time, when the little UV light came on, Jody pushed off with her good leg, did a high backflip, and fell six stories to the courtyard below. She expected to feel bone-crushing pain, hear the crackle of vertebrae, maybe even the crunch of her skull, but instead she felt warm water envelop her. She had landed in the Bay Club's pool, which meant she must have launched herself a good forty feet away from the roof. Her predator mind, the one that had risen to tell her that the City was hers, now kicked in, assessing survival. She was under water, that was good. The pellet weapon wouldn't penetrate the water more than a foot before losing it's effectiveness. Plus, the pool water was flushing out whatever heinous chemical had been burning her. She felt herself healing, even as she hovered at the bottom of the pool. She could stay there indefinitely without breathing if necessary. The bad news was that Bella was still up there, and as soon as Jody left the water, the good news would end. It was very unlikely she could take the older vampire hand-to-hand, even if she could get past the pellet weapon, but she could run. Even if she was no faster than Bella, she knew this neighborhood. She'd worked here for years, and she wasn't three blocks from Okata's dismal little apartment. She dug in her jacket pocket and found Abby's phone. It was a weatherized model and the screen was still showing the time. Still four hours until sunup, and that was a guess. She had to cut it extremely close, but if she could bolt away from the Raven with just enough time to find shelter herself, but not enough time for Bella, she just might get away. And maybe in the meantime, Rivera and Cavuto would call out a S.W.A.T. team to storm the black ship. Or the Animals would blow it up, like they had Elijah's yacht. Maybe Bella would dive into the water after her, although losing the high ground would take away a distinct advantage. Maybe one of the people in the apartments above would look down and think there was a body in the pool, and she could make her escape when the EMTs came to rescue her. That's it. She assumed the yoga posture called â€Å"down-floating corpse† and waited, listening for any disturbance that might indicate she had company in the pool, and concentrated on her wound healing. Maybe if she healed enough she could go to mist and sneak out that way. She hadn't moved a lot in mist form, nor had she ever changed under water and she wasn't sure she could, but it might be worth a try. A shadow fell across the bottom of the pool, cast by the mercury lights above, and she flipped over to see Bella moving catlike at the edge of the pool. Then again, maybe not. CHET He'd watched them slaughter all of his fellow vampire cats and instead of running, as would have been his feline instinct, he tracked the killers, which was behavior born entirely of his human side. The three sides of his nature were in constant conflict. Even now, his cat side hated water, and wanted to flee, but his human side felt hate rising and wanted to attack. The vampire side told him to remain hidden, to approach in stealth, as mist, but his cat side told him to pounce, rip her throat out with claw and fang. It occurred to him, as he watched from the roof of the Bay Club as she paced around the pool in her skin-tight black suit, that water or no water, revenge or no revenge, he was going to hump the bejezus out of her before any other action took place. There was part tomcat in all of his natures. He'd started his pack by mating with any female in heat, then they turned males, and so on. And he continued his undead romp through the alleys and backyards of San Francisco, but as he grew larger, and the human part of him manifested, he was just too big to finish the deed. If he fed on them, they went to dust before he got to hump them, and if humped them, they didn't survive for him to feed on them, and he'd humped a bunch of cats to death before he figured that out. It turned out, size did matter. But here was the perfect solution. Moving strong and sexy, just the right size-he could lock his jaws on her neck and have at it, then drink her blood or bite her head off as the whim hit him, and all the time that horrible weapon would be pointed away from him. He went to mist and oozed down the side of the building in a stream that blended with the night fog creeping in off the Bay. JODY Jody just happened to be looking up at Bella's watery silhouette against the mercury light when she saw another shape appear behind Bella, leap on her back, and pull her away from the edge of the pool. Jody was not going to sit around checking references, whatever that thing was, it was an ally. She came out of the water like a rocket, and in two steps she leapt to the top of the twelve-foot security fence and looked back. Something had pulled Bella around and now had her face-down on the pavement and appeared to be humping the bejezus out of her. Jody knew she shouldn't, but she paused. Big kitty ears, big kitty tail, big kitty sinking his fangs into the back of Bella's neck. Kitty was as big as Bella, maybe a little bigger. Chet. Bad kitty, Jody thought. Bella shrieked, then launched herself backward with her arms, lifting both of them into the air, where they did a half-backflip and landed on the concrete with Chet's back as the point of impact. He let go with his jaws and Bella spun around and let loose with the pellet weapon. Chet yowled and jerked on the ground. Bella strafed his neck, which dissolved instantly into a mass of goo. He stopped moving. Jody had seen enough. She leapt off the fence to the sidewalk and took off into the financial district, taking a right at the next corner, then a left, going as fast as her legs would carry her-to hell with someone seeing. She tried to go to mist, but couldn't. Either the fear or her injuries were stopping her. She could hear Bella's footsteps behind her, a block away, now less than a block. What was the range of that pellet weapon anyway? Left on Broadway, left on Battery, right on Pacific, footsteps on her ass, now left on Sansome, next left, she heard the pellet gun sputter and she felt her right leg go out from under her. She rolled and tried to come up but the gun sputtered again and her left leg was gone. She rolled over onto her back, pushed away, scooting on her butt. The gun spat and her left elbow stopped working. â€Å"Fuck, how much ammo does that thing have?† â€Å"More than I'll need to turn you to soup,† Bella said. â€Å"Oh look, no swimming pool.† â€Å"Shame, I guess you won't get to enjoy another kitty fuck.† The gun spat. Jody's right arm folded behind her with a splash of pain. Bella ran her nails over her breast. â€Å"Didn't happen. This suit will stop light, even small-caliber firearms-â€Å" But evidently not blades, Jody thought. Because she was a vampire, and things happened more slowly to her predator eyes, she saw the blade come over Bella's shoulder, enter her body at her left trapezius, and zip across her chest and her kitty-dick-proof suit to exit just under her right arm. Bella's head and right arm slid right, her left arm and the rest of her body fell left. She had a rather surprised expression on her face that stayed there, even as her mouth continued to work soundlessly, as if she really, desperately wanted to finish that last sentence. â€Å"Hello,† Okata said. Jody looked past the swordsman to the sign on the corner that read: JACKSON STREET.

On Being A Real Westerner

The adult individual is oftentimes defined by a childhood image of himself so that even if he tries to move away or change his personality, the old personality still emerges again and again so that ultimately it becomes hard to lie to the self. Furthermore, one cannot regret one’s childhood or past as much as one cannot bring them back and change what happened. The individual is only left to deal with what has become of him because of his experiences during childhood. These truths are what Woolf imparts to the reader in his essay, On Being A Real Westerner.He explicitly states this idea in the final paragraph when he confesses that â€Å"all my images of myself as I wished to be were images of myself armed. Because I did not know who I was, any image of myself, no matter how grotesque had power over me. But the man can give no help to the boy, not in this matter nor in those that follow. † The entire essay focuses on a single experience which the writer believes defined him throughout life. This was the moment when he assumed the image of a rifle-toting Westerner. The introductory paragraph begins the story: the day when the author receives the rifle.The introduction hooks the reader who likes action in his stories because it presents the image of a young boy and a rifle. One would get intrigued as to what a young boy would do with a rifle and sense a foreboding tragedy coming on. Wolff follows through the episode with chronological scenes, as events happened from the time his brother gave him the Winchester rifle to the time he succumbed to the burning desire to pull the trigger and experience both the pleasure and guilt of killing a living thing even if it is only a squirrel.This single experience is narrated through a series of eight separate cut-scenes: Roy gives him the rifle but his mother asks him to give it back; his mother eventually relents after much convincing and cajoling; the author is cleaning the rifle and then marching around the house with it while dressed in Roy’s army uniform; he is crouched by the drawn shades, following the people on the street and pretending to shoot; he takes some real bullets, loads the rifle and practices cocking; he pulls the trigger and kills a squirrel; he tells his mother about the dead squirrel and he helps her bury it; and, lying in bed at night while thinking about what he had done earlier. Presenting these series of images cued by phrases like â€Å"after a few days† or â€Å"for a week† moves the story along and makes the reader understand that the child grows up emotionally through the succession of scenes until the final realization of what that episode in childhood has affected him in life.It is notable to mention one scene that sticks out in the sense that it talks about a different time, that of the author as a grown-up and herding Vietnamese prisoners during the war. This one paragraph introduced halfway through the narrative makes the reader unde rstand that the story being narrated refers to the author’s past. The only other time when this point is reiterated is during the last paragraph. Except for these two instances, the entire essay is a narrative of a single experience in the author’s childhood. The mention of the Vietnam War scene is included for the author to illustrate the feeling of how it is like to hold a rifle but not to use it.According to him, both as a child and as an adult with a rifle aimed at others, the satisfaction is to have these people being aimed at to be aware that they are facing the possibility of death so that they might fear the power of the one holding the rifle. He inserts the image of him as a grown-up while describing the same act being done by himself as a child, for the reader to compare the similarities of both images. Both the child and the man holding a rifle are supposed to evoke the same emotions on the part of the reader, further reiterating the theme of the essay. The concluding paragraph summarizes for the reader the meaning and purpose of the entire narrative. The boy has become a man but somehow, he has not been able to shake off the childhood image of himself as a rifle-toting Westerner.