Higher & Higher Coursework Example | Topics and Well Written Essays - 1250 words

Higher & Higher - Coursework Example Why? 5 4. Do you think of Zhang’s goals for his company? What must the company do to exploit its resources and capabilities in order to reach these goals? 6 Reference 8 1. What resources and capabilities does the Haier Group appear to have? Are any of these capabilities distinctive? Explain. What will it take to make its capabilities distinctive? One of the most prominent capabilities developed by the company is its diverse variety of products in the home appliance market inclusive of consumer electronic products, air conditioners, computers, mobile phones, washing machines, microwave ovens, televisions, refrigerators etc. This wide diversity of products allows the company to capture a considerably large portion of the market including households and large corporate also (Hunt, p.2-5). Sound technology used by the company clearly distinguishes it from its competitors. In many nations, such as India the company was able to acquire large proportions of the market using technolog ical and innovative changes in its products and product lines in order to cater to the changing needs and requirements of customers (Hunt, p.2-5). Strong innovation initiatives are one aspect which distinguishes the company for its competitors. The company has always strived to add value to its products and product lines with the purpose of serving the niche markets in a better way compared to its competitors. This is particularly helped the company in attaining the faith and loyalty of customers as one of the most trusted brand names and superior deliverer of quality products in the global market (Hunt, p.2-5). One of the most distinctive capabilities of the company has been cater to individual needs of the nations where it had operated. Its strategies have been different for different countries, like India, China etc. For example, although its e-business strategies were not really welcome in China because of its lack of technical knowhow and infrastructure and consumers remain rel uctant to use the internet as a common medium for doing business, the company has been successful in penetrating into the Chinese market by successfully implementing an e-business strategy that was particularly customised for the Chinese market (Roger, p.651). 2. What strengths and weaknesses does the Haier Group appear to have? How could it prevent its strengths from becoming weaknesses? Strengths One of the main strengths of the company is its wide range of innovative products which has successfully made its entry into the global economy. For example, one of its most prominent and innovative products was the frog shaped television console which could be doubled like a night light and which would automatically ask questions on maths problems to the kids before they switched it off. Some of the other innovative products included compact refrigerators, office refrigerators and wine coolers. The company has also successfully shown radical improvement in its product qualities driven by the initiative of its CEO Ruimin. Clear vision, strict discipline coupled with requisite efforts from the part of the CEO has acted as an active strength for the company in expanding its size across the international market and beat some of the major competitor players in the market like Whirlpool, General Electric, Electrolux and LG Electronics (Alon, p.62). Weaknesses The Chinese brands have inherently carried the name of low end and low quality of products. This image has spread worldwide which consistently acts as a